Marketing Tips

Client-Focused Language: A Crucial Element in Effective Accounting Advertising

There are a variety of factors that go into advertising a product or service, but language is one of the most critical elements. Think back to the last time an advertisement truly resonated with you. It probably wasn’t just the visuals or product that grabbed your attention, but rather, the carefully chosen words that struck…

What is SEO & How Does it Help Potential Clients Find You Online?

Accounting is a highly competitive industry, with countless firms all vying for the same clients. Unsurprisingly, this can make it difficult for potential clients to find your business. While there are various tactics you can use, one of the best ways to get your practice in front of your target clients is Search Engine Optimization…

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